About Joi Mebane, Founder


Highly sought-after lash and brow expert Joi Mebane created her     namesake line, LOOK BY JOI, a collection of luxurious products   created to transform and inspire women around the world.

Crafted from some of the best ingredients around, LOOK BY JOI aims   to enhance women’s uniqueness and capture the essence of true   beauty from the inside out.

As a lash and brow architect, Joi combined her extensive experience as a makeup artist, licensed cosmetologist, cosmetic retailer, and beauty educator to create a cosmetic collection that transformed the   world of beauty.

With an expert focus on brow shaping techniques and the eye area, Joi   has mastered the ability to give the face an instant facelift with a  unique pop and offers a total eye kit from brow to lash.


“I wanted to create products for the everyday girl. For over a decade I have seen the frustration of women purchasing beauty products but not being able to effectively achieve their desired results once they use them at home.”

        Joi Mebane |  Founder, The Look by Joi



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