Joi Mebane, CEO & Founder
For over 22 years, Joi Mebane has been a pioneer in the beauty industry, transforming and inspiring women with her luxurious products and expert brow techniques. She launched her namesake brand, The Look By Joi, in 2003, setting the standard for effortless, flawless beauty.
Beyond beauty, Joi has built a lifestyle that blends entrepreneurship, luxury, and self-care. While sourcing and designing products for The Look By Joi, she traveled the world, experiencing high-end beauty, wellness, and leisure firsthand. This inspired her to embrace travel not just for business, but as a form of self-care, encouraging other beauty professionals to create businesses that allow them the same freedom.
Joi has trained over 4,000 students, helping beauty professionals master beauty, brows, and microblading while learning how to scale their businesses for financial freedom and lifestyle flexibility. Certified in micro-pigmentation through Amiea Permanent Makeup Systems in Hong Kong and Chicago, she has expanded her expertise to include permanent makeup solutions.
A Bronner Bros. Award Honoree, published author, and featured educator at Premiere Orlando Beauty International, Joi’s influence extends beyond the beauty chair. She has cultivated a niche online community of over 20,000 beauty professionals, offering mentorship and classes on strategic beauty skills and business decisions that prioritize both success and self-care.
Joi’s mastery of beauty, business, and luxury caught the attention of Bravo Network, leading to her appearance on Below Deck Mediterranean, one of Bravo TV’s most-watched series. She has also been featured on NBC, Fox News, and Good Day NY, showcasing her expertise in brows and beauty. In 2024, The Look By Joi was the official makeup partner for Atlanta Fashion Week, further cementing her brand’s influence in the beauty and fashion industries.
As a sought-after industry leader, Joi continues to redefine beauty and entrepreneurship—proving that success should come with luxury, leisure, and the freedom to indulge in self-care.