When it comes to runway makeup, brows often serve as the unsung heroes of the entire look. They frame the face, enhance expressions, and can take any makeup look from subtle to statement-making. Over the years, runway shows have proven that brows aren’t just a supporting act—they’re the headliner! Let’s explore why brows hold so much power on the runway and how they continue to shape beauty trends worldwide.
Brows as the Frame of the Face
Much like a frame highlights a beautiful piece of art, eyebrows define and emphasize the facial features. On the runway, where dramatic makeup is the norm, brows serve to balance or intensify the overall aesthetic. A perfectly groomed brow can draw attention to the eyes, making them pop, while a bolder brow can add drama and allure to the entire look.
The Evolution of Runway Brow Trends
Runway brow trends are constantly evolving, reflecting the zeitgeist of each fashion season. In the early 2000s, thin, arched brows were the go-to look, a trend that was heavily influenced by pop culture. Fast forward to recent years, and full, fluffy, and natural brows have taken center stage. Thanks to runway icons like Cara Delevingne, the bold brow trend has solidified itself as a staple in both high fashion and everyday beauty routines.
Today, we see everything from bleached brows to sharply defined shapes on the runway, pushing the boundaries of conventional beauty standards. These avant-garde looks inspire makeup enthusiasts and trendsetters around the world to experiment and embrace their unique brow styles.
The Role of Brows in Defining Runway Looks
The role of brows on the runway extends far beyond framing the face. Designers and makeup artists use brows as a key element to tell a story, convey emotion, and even align with the theme of the collection. For example, a futuristic runway show might feature brows that are bleached or barely there, adding a sense of mystery and otherworldliness to the models' appearances. In contrast, a collection inspired by vintage glamour might showcase highly-arched, meticulously groomed brows to evoke a sense of old Hollywood charm.
Brows can transform a look entirely. A straight brow can give off a more youthful and modern vibe, while a sharp, arched brow adds sophistication and power. With a simple shift in brow shape or color, makeup artists can dramatically alter the impact of a runway look, proving just how crucial brows are to the overall aesthetic.
How Runway Brows Influence Everyday Beauty
While runway makeup often leans toward the exaggerated, it’s amazing how much it influences everyday beauty trends. Brows are a perfect example. The bold brow trend that started on the runway quickly made its way into our daily beauty routines, with products like brow pomades, pencils, and gels flying off the shelves.
Now, makeup lovers of all skill levels can experiment with brow styles inspired by the runway. Whether you’re filling in sparse brows, shaping a high arch, or opting for a brushed-up, fluffy look, the possibilities are endless. Runway shows continue to spark new ideas, pushing the boundaries of what brows can do for a makeup look. And the best part? Brow trends are accessible to everyone—no runway required.
The Look By Joi x Atlanta Fashion Week
As we prepare to showcase the transformative power of brows and more at Atlanta Fashion Week 2024, The Look By Joi is thrilled to be the official makeup sponsor. Our team can’t wait to unveil the runway glam we’ve curated for this incredible event!
After each show, swing by our Beauty Lounge, where St. Royale Vodka and Fly Girl Approved Hair Perfume will be hosting a celebration of beauty and style. Be sure to try our signature cocktail, “The Look” Lychee Martini—it’s an absolute must for a taste of luxury! 🍸
Ready to bring runway glam into your everyday life? Shop The Look By Joi online or visit our beauty team at Greenbriar Mall Thursday through Sunday, and let us help you create your own show-stopping look.