Atlanta, GA – September 17, 2024 – The Look By Joi proudly announces its role as the official makeup sponsor for Atlanta Fashion Week. This marks a historic moment as The Look By Joi becomes the first-ever Black makeup brand to sponsor the prestigious event. As the exclusive makeup sponsor, Joi Mebane, the brand’s CEO and founder, will be creative directing makeup looks for the runway and using The Look By Joi products to glam the models. The brand will be showcasing its signature makeup styles and trendsetting expertise. After 21 years in business in the heart of Atlanta, this collaboration marks a significant moment in the city’s history.
Joi Mebane celebrating 21 years of The Look By Joi at her flagship location in Greenbriar Mall, Atlanta, GA
Atlanta Fashion Week 2024 promises to be a dynamic showcase of cutting-edge fashion, spotlighting both emerging designers and established brands. The iconic brand FUBU is set to relaunch exclusively at Atlanta Fashion Week. With a focus on diversity and innovation, the event will highlight trends that shape the future of style. Catch all of the shows and events in Atlanta, GA, October 2-7 2024.
“We are absolutely delighted to partner with Atlanta Fashion Week, a platform that highlights creativity and innovation within the fashion industry,” said Joi Mebane, founder and CEO of The Look By Joi. “As a proud Atlanta native, HBCU alum, and woman-owned business with 21 years of experience in the heart of Atlanta, this partnership reflects our commitment to empowering individuals through beauty. It’s a perfect alignment with our mission.”
About Joi Mebane
Joi Mebane, a highly sought-after lash and brow expert, established her cosmetics line, The Look By Joi, in 2003. An esteemed HBCU alum and Atlanta native, Joi has transformed and inspired countless women with her luxurious products, exceptional eyebrow services and beauty classes and trainings. She is also a published author, a Bronner Brother Award Honoree, and a TV personality, as seen on Bravo and Peacock’s Below Deck Med.
www.joimebane.com | www.instagram.com/joimebane
About The Look By Joi
The Look By Joi is a renowned beauty brand celebrated for its innovative approach to cosmetics and personal styling. With 21 years of experience, The Look By Joi has become a cornerstone in Atlanta’s beauty industry, offering premium products and services that help individuals express their unique style.
www.thelookbyjoi.com | www.instagram.com/thelookbyjoi/
About Atlanta Fashion Week
Atlanta Fashion Week is a premier fashion event that showcases the latest trends and creative designs from both established and emerging designers. Known for celebrating innovation and diversity, Atlanta Fashion Week serves as a significant platform for fashion professionals and enthusiasts to connect and be inspired.
www.atlantafashionweek.co | www.instagram.com/atlfw
Media Contact:
Rachel Elliott
Marketing and Multimedia
The Look By Joi