How to Start a Waxing Business in 2023

If you're considering starting a new business in 2023, a waxing business could be a lucrative option. With the ever-growing demand for hair removal services, waxing has become an increasingly popular choice for individuals seeking smooth, hair-free skin. However, starting a waxing business requires careful planning, research, and investment to succeed. 

In this blog, we will guide you through the essential steps to starting a waxing business in 2023. From conducting market research to developing a business plan, acquiring certification, choosing a location, purchasing equipment, hiring staff, setting prices, creating a marketing plan, and obtaining necessary permits and licenses, we will cover everything you need to know to start and grow a successful waxing business. Whether you're a seasoned entrepreneur or new to the world of business, this guide will provide valuable insights to help you launch your waxing business with confidence.

Research the market

Researching the market is a crucial first step when starting a waxing business in 2023. By conducting market research, you can determine the demand for your services in your local area and identify potential competitors. This information will help you determine the viability of your business idea and how you can differentiate yourself in the market. You can use various methods to conduct market research, such as surveys, online research, focus groups, and speaking with potential clients and industry experts. 

Understanding your target market's preferences, needs, and demographics will enable you to tailor your services, pricing, and marketing strategies to attract and retain clients. Ultimately, thorough market research can help you establish a strong foundation for your waxing business and set you up for long-term success.

Develop a business plan

Developing a comprehensive waxing business plan is essential for anyone looking to start a successful business in 2023. A business plan should outline the purpose, objectives, and strategies of the business, as well as the services offered, target market, competition analysis, and financial projections. It should also include a marketing plan, a staffing plan, and a plan for obtaining the necessary permits and licenses. A well-crafted business plan will not only help you clarify your vision and goals but also provide a roadmap for achieving them. It can also help you secure funding from investors, banks, or other sources. Therefore, taking the time to develop a solid business plan is crucial for anyone looking to start and grow a successful waxing business.

Get certified

Getting certified in waxing is an essential step to ensure the quality and safety of your services as a waxing business owner. Certification demonstrates your competence and expertise in performing waxing services and assures clients that you follow industry best practices and standards. There are various certification programs available, such as the National Aesthetic Spa Network (NASN), the National Coalition of Estheticians, Manufacturers/Distributors, and Associations (NCEA), and the Associated Skin Care Professionals (ASCP). 

Furthermore, Joi Mebane, the brow expert, is having a Brows to Bank Tour where she offers certification through her Eyebrows 101 classes. This certification will give you the skills and knowledge you need to provide exceptional eyebrow waxing services and build a successful waxing business in 2023.

Choose a location

Choosing the right location for your waxing business is critical to its success in 2023. Factors to consider when selecting a location include foot traffic, accessibility, visibility, and proximity to complementary businesses like hair salons, nail salons, or spas. An ideal location for a waxing business would be in a high-traffic area, such as a busy shopping center or downtown district, with easy access and ample parking. Additionally, you may want to consider a location that is close to your target market, such as a residential neighborhood or a college campus. By carefully considering your location, you can attract more clients and increase your chances of success in the competitive waxing industry in 2023.

Purchase equipment

You will need to invest in high-quality wax, waxing strips, spatulas, a wax warmer, a trolley or cart, and other supplies specific to the type of waxing you plan to offer. You may also want to invest in additional equipment such as a comfortable waxing bed, an air purifier, and sterilizing equipment to ensure a clean and safe environment for your clients. When choosing equipment, consider factors such as quality, durability, ease of use, and affordability. Look for trusted brands with good reviews and warranties. By investing in the right equipment, you can provide exceptional services, increase client satisfaction, and establish a reputation as a reliable and professional waxing business in 2023.

Hire staff

Hiring the right staff is a crucial step in building a successful waxing business. You need to recruit licensed and skilled estheticians who have experience in waxing, as well as excellent communication and customer service skills. Look for candidates who are passionate about the beauty industry, reliable, and who will fit in with your business culture. You may also want to consider offering ongoing training to your staff to keep them up-to-date with the latest waxing techniques and trends. Additionally, it's important to create a positive and supportive work environment, provide fair compensation and benefits, and establish clear expectations and guidelines. By hiring the right staff, you can ensure the quality of your services, enhance client satisfaction, and build a successful waxing business.

Develop a pricing strategy

Your pricing strategy should take into account factors such as the cost of supplies, overhead expenses, market demand, and competition. Consider pricing your services competitively while still ensuring that you cover your costs and make a profit. You may want to consider offering package deals, promotions, or loyalty programs to attract and retain clients. 

Additionally, you may want to offer different levels of services at different price points, catering to different budget and service preferences. Research the pricing strategies of other waxing businesses in your area to ensure that your prices are reasonable and competitive. By developing a sound pricing strategy, you can maximize profits, attract and retain clients, and build a successful waxing business.

Create a marketing plan

Your marketing plan should include strategies for attracting new clients, retaining existing clients, and increasing brand awareness. You may want to consider investing in digital marketing, such as social media advertising, email marketing, and search engine optimization. You could also develop a referral program, offering discounts or other incentives to clients who refer friends and family. Additionally, you may want to consider traditional marketing tactics such as flyers, posters, or print ads in local publications. It's essential to target your marketing efforts to your ideal customer demographics and to track and measure the effectiveness of your marketing campaigns. By creating a solid marketing plan, you can increase visibility, attract new clients, and build a successful waxing business.

Obtain necessary permits and licenses 

Obtaining the necessary permits and licenses is an important step when starting a waxing business. You will need to research the specific requirements for your state and municipality, which may include a business license, sales tax permit, health department permit, and esthetician license. Failure to obtain the proper permits and licenses can result in legal issues and fines, and can harm your reputation as a business. It's important to ensure that your business is in compliance with all regulations and standards, and that you have all the necessary permits and licenses before opening your doors. By obtaining the necessary permits and licenses, you can establish yourself as a legitimate and professional waxing business, and avoid legal and financial repercussions.


Starting a waxing business in 2023 requires careful planning and preparation. By researching the market, developing a business plan, obtaining necessary permits and licenses, purchasing equipment, hiring staff, developing a pricing strategy, and creating a marketing plan, you can establish a successful and profitable business. Don't forget that continuing education is also important for staying up-to-date with the latest waxing techniques and trends. 

For those interested in learning more, Joi Mebane's Brows to Bank Tour offers an excellent opportunity to get certified and learn about eyebrow techniques from a seasoned expert in the industry. With dedication and hard work, you can turn your passion for waxing into a successful business venture in 2023.

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