2024 is all about bold, expressive looks that celebrate individuality. From soft, romantic washes to dramatic, smoky eyes, there's an eyeshadow trend for everyone. Let’s dive into the hottest looks that are dominating the beauty scene this year.
Soft Focus Romance
Soft, diffused eyeshadow in muted tones is a key trend for 2024. Think gentle washes of pink, peach, and lavender. This ethereal look is perfect for everyday wear or special occasions. To achieve this look, apply a light wash of your chosen shade across the lid, blending the edges softly for a dreamy, diffused effect.
Bold and Bright
Don't be afraid to experiment with color! Bright, vibrant eyeshadows are making a major statement. From electric blues to sunny yellows, there's no limit to the hues you can try. To rock this trend, apply your chosen bold shade all over the lid or as a statement pop of color in the crease. For a more dramatic look, try lining your lower lash line with the same color.
Smoky, Sultry Eyes
The classic smoky eye gets a modern update in 2024. Think rich, deep shades with a diffused, smoldering effect. Whether you prefer a classic black or a more daring color combination, the smoky eye is a timeless look that never goes out of style. To create this look, blend dark shades into the crease and outer corner of the eye, gradually blending outwards. Use a lighter shade on the lid and inner corner to brighten the eye.
Metallic Magic
Metallic eyeshadows are adding a touch of glamour to this year's trends. From shimmering golds to iridescent silvers, these eye-catching shades can be worn alone or layered with other colors. To incorporate metallics into your look, apply a wash of metallic shadow all over the lid or use it as an inner corner highlight. For a more dramatic effect, try a metallic smoky eye.
Monochrome Magic
Wearing a single color on your eyes, lips, and cheeks is a bold and modern trend. This monochromatic look creates a striking and cohesive appearance. To achieve this look, choose a shade you love and apply it to your eyes, lips, and cheeks. Experiment with different finishes, from matte to shimmer, to add depth and dimension.
No matter which 2024 eyeshadow trend you choose, the key to a flawless eyeshadow look is quality products. Our eyeshadow palettes at The Look By Joi are crafted with high-pigmented, long-wearing formulas that will help you create stunning eye looks that last all day.
Which 2024 eyeshadow trend are you most excited to try?