BLACK FRIDAY DEALS
BUY 2 GET 1 FREE
Pick your faves—grab 3 lippies for the price of 2! With over 40 dreamy shades in mattes, classics, and glosses, it’s love at first swipe! 💄💕
BLACK FRIDAY DEALS
SAVE OVER $100
Get flawless holiday brows and save big! 🎁✨ Snag the 60-Second Brow Kit for only $60 — the perfect gift for every beauty lover on your list (including you)!
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Joi Mebane, Founder
Highly sought-after lash and brow expert Joi Mebane opened her cosmetics counter and created her namesake line, THE LOOK BY JOI, in 2003. Since then, she has transformed and inspired...